About the Role

Our client is seeking a strategic and data-driven Direct Mail Optimization Manager to lead their mailing performance initiatives. This is a critical role focused on bridging the gap between data strategy and physical production. The successful candidate will leverage marketing automation and postal logistics to maximize ROI on high-volume physical mail campaigns. You will act as the internal subject matter expert for the sales team and external clients on all matters relating to mailability and cost-efficiency. Key responsibilities include list segmentation, performing deep-dive analysis on campaign results, and coordinating closely with production to ensure mail piece designs meet optimal postage rates.

About the Client

The client is a leading technology-enabled mailing and document management provider in the Northeast. They are known for their innovation in the direct mail space, combining traditional print excellence with sophisticated data analytics to drive measurable business growth for their diverse national brand portfolio.

Requirements

• Postal Optimization: Proven track record in reducing logistics costs through commingling, co-palletization, and strategic drop shipping.
• USPS Compliance: Expert-level knowledge of USPS regulations, automation/workshare discounts, and EDDM.
• Performance Analysis: Conduct deep-dive testing on creative elements and targeting to improve customer engagement and response rates.
• Data Management: High proficiency in list segmentation and data hygiene.

Qualifications

• Significant experience specifically within postal optimization and direct mail print.
• In-depth knowledge of current USPS trends and mailer best practices.
• Proficiency in marketing automation tools and data analysis software.

About the Company

Taylor Higson is a leading recruitment agency specializing in the print, packaging, and digital sectors. We partner with industry leaders to connect top-tier talent with career-defining opportunities.